GEICO and the Florida Department of Transportation Announce Partnership Against Distracted Driving

June 11, 2015

On June 1, 2015, the Florida Department of Transportation (FDOT) announced a partnership with GEICO Insurance to help curb the issue of distracted driving on Florida’s roadways. According to the announcement, sixty-four different “Safe Zones” are being created at different rest areas, welcome centers, and turnpike service plazas. “Safe Zones” are to be used by drivers for calling, texting, and accessing mobile apps.

“Motorist safety is our top priority and we are committed to reducing distracted driving on our roads,” stated Brian Blanchard, FDOT Assistant Secretary for Engineering and Operations. According to the Florida Highway Patrol, distracted driving accidents in Florida have increased 25 percent since 2012.

GEICO is sponsoring the addition of new signage along highways directing drivers to rest areas, welcome centers, and turnpike service plazas in order to remind drivers to use the “Safe Zones.”

“Distracted driving is a major concern for motorists in Florida and across the country. Each year, there are a growing number of injuries and fatal accidents directly related to this issue,” said George Rogers, GEICO Regional Vice President.

Click here to read news release.