Social Marketing Effective In War Against Insurance Fraud

According to an April, 2012 report from the Coalition Against Insurance Fraud, social marketing, and directing marketing campaigns at those who commit “small crimes,” is an effective deterrent in the national insurance fraud battle.

According to the report, in Pennsylvania at least one third of fraud suspects prosecuted have no serious criminal history.  These investigations and prosecutions divert time and resources, and increase claim costs, where insurers and law enforcement agencies need every resource available to fight more serious and more organized criminal fraud rings.

The report authored by Ralph Burnham, executive director of the Pennsylvania Insurance Fraud Prevention Authority, addresses’s Pennsylvania’s insurance fraud concerns, but they are certainly applicable to Florida and other states experiencing increasing insurance fraud trends.

The full article is available here.